The solution was fuel cells, devices that make electricity through chemistry rather than combustion.
Trying to make a better world through chemistry, or something.
In the same week, a man buys a bride on national television and your magazine promises "better loving through chemistry."
For example, optical and electromagnetic properties of natural materials are often altered through chemistry.
But with phenothiazines, even they don't act up much - better living through chemistry, right?
But being able to orchestrate the emotions, perhaps even love itself, through chemistry, now that was a big-time breakthrough.
Indeed, drug sales suggest how willing people are to pursue better living through chemistry.
Desperate to keep his energy up, Ben takes alcohol and pills, muttering something about "better living through chemistry."
Both of his parents were firm believers in better living through chemistry.
Some musicians are also grappling with the ethics of better performing through chemistry.