"And when they ask about cost per thousand, we tell advertisers, 'just divide by two.' "

"Not until a year after we launched did anyone publish a report that supported what we had told advertisers."

MTV told advertisers, "Now is the time to influence their choices."

The company tells advertisers they can reach every woman in New York by buying just one radio group.

Yahoo isn't going to tell advertisers either - as its computers will keep experimenting to get the highest ad revenue.

But we had told advertisers we wouldn't be pulling that many viewers away from the broadcast coverage.

Only two weeks ago, it told advertisers that it was reducing its circulation guarantee by 27 percent, to 200,000 copies.

Every magazine in the world is out there telling advertisers how great they are, but this makes it official.

The chief of a future microchannel, in other words, could tell advertisers exactly who is in its tiny but enthusiastic audience.

Fox had told advertisers it could deliver a 6 rating, several agency executives said.