The designers can dream up cute animations and splashy graphics, but the developers have to translate the concepts into the line-by-line language of computer programming.

It doesn't do us much good to produce a few splashy graphics but stumble on the smaller, routine things.

As splashy graphics crowd the screen, the stars issue puns of approval and innuendo.

Conventional advertisers have preconceived ideas about what makes an advertisement work: humor, splashy graphics, a celebrity endorser.

The Mall, which was started in 1984 and is one of the oldest on-line shopping services, does not have splashy graphics, sound or video.

Dow Jones Market Monitor has no games, no splashy graphics, no electronic shopping mall.

The products are not dressed up with the musical notes or splashy graphics that accompany Microsoft and Apple products.

As is typical for politically sensitive news events, Chinese newspapers were instructed to run only Xinhua's account of the election, but many editors appeared to make up for such constraints by running banner headlines, splashy graphics and large photographs of a triumphant, rain-soaked president.

But then came the Internet, and Mr. Kauftheil saw a means for even greater efficiency: nearly worldwide coverage and instant communication, not to mention splashy graphics and photos of the inventory.

Shortly thereafter, Arledge reformatted the network's evening newscast with many of the splashy graphics he had developed at Wide World of Sports, and created World News Tonight.