Don't forget though that your customers' view of the overall service you provide will influence their loyalty much more than short-term rewards will.

That is particularly so if you focus only on long-term objectives without allowing yourself any short-term rewards.

Again, we are reminded too late that the risks associated with high short-term rewards are often unacceptable for a public company.

Many companies, concerned about meeting quarterly earnings projections, also began to orient their pay packages toward short-term rewards.

You either have a short-term reward or a long-term reward.

Habits and patterns associated with addiction are typically characterized by immediate gratification (short-term reward), coupled with delayed deleterious effects (long-term costs).

The Dark Triad traits appear to predispose individuals to short-term rewards and relationships over long-term rewards and benefits.

To simulate social traps a short-term positive reward is superimposed upon a long-term negative consequence.

Each of these positive outcomes requires some ability to forgo short-term reward in favor of a higher payoff in the future.

The tendency to choose short-term rewards at the expense of longer-term benefits permeates many forms of psychopathology.