relationship marketing

A third recommendation is to develop what are called relationship marketing programs.

The new agency will focus on relationship marketing aimed at companies' best customers.

It is the latest example of auto makers' reliance on relationship marketing.

This is when various theories such as relationship marketing in industrial and consumer market appeared.

They identify six markets which they claim are central to relationship marketing.

Through relationship marketing, retailers will get more personal with customers and court only the ones they want to do business with.

The focus of relationship marketing is on a long-term relationship that benefits both the company and the customer.

It is an attempt by the auto maker to become closer with its customers, using the technique known as relationship marketing.

The move to relationship marketing for competitive advantage.

They have mastered relationship marketing - establishing, developing and maintaining successful relationships with customers.

"This relationship marketing is something Chevrolet is doing more and more."

The concept of relationship marketing was first founded by Leonard Berry in 1983.

For an example of cooperative marketing, see relationship marketing.

Camp Jeep has won the admiration of Saturn, the car industry's relationship marketing king.

Rose is the author of numerous books related to relationship marketing and collaboration marketing.

Starting in the 1990s, a new stage of marketing emerged called relationship marketing.

Siren Interactive is an agency specializing in relationship marketing for rare disorder therapies.

And with that, it becomes natural for media advertising, relationship marketing, and promotion to converge.

The buzzword these days is "relationship marketing."

Customer Value Maximization may or may not require relationship marketing.

Relationship marketing has also been strongly influenced by reengineering.

Zappos uses a loyalty business model and relationship marketing.

Relationship marketing refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.

She had been vice president for relationship marketing and emerging businesses at Mary Kay, Dallas.

Its new buzzword is "relationship marketing."