partnership marketing

An example is a partnership marketing platform that supports multiple customer acquisition and loyalty objectives.

Affinity Marketing (or Partnership Marketing) is a targeted way of marketing products and services.

Most recently, we have seen the emergence of partnership marketing platforms that satisfy program management requirements within Affinity Marketing organizations.

Need and availability for this class of partnership marketing platform is expected to track the rapid adoption of Affinity Marketing strategies.

The couple are managers at American Express in New York, she in consumer marketing and he in partnership marketing.

He is best known for his work at EA SPORTS, building its partnership marketing group.

Dash charges no administrative fees, and the charities receive the entire amount of the discounts, said Andrew Surwilo, Dash's vice president for partnership marketing.

The guidance features advice on financial sponsorship, media sponsorship and partnership marketing, the latter being increasingly used by departments as a successful way of reaching target audiences through association with brands or charities.

"To enter the sport of bobsled as a push athlete is a very low economic barrier of entry," Coleman, an associate director of partnership marketing for the United States Olympic Committee, said by telephone.

In a study of modern ornamental viga use, the Southwest Sustainable Forestry Partnership Marketing Project found that modern vigas are typically about 10 inches in diameter and average 15 feet long.

You Can Buy Miles To Give as Gifts Christine Pierce, the Delta Air Lines director of partnership marketing, calls it "the perfect gift for the person on your list who has everything" - except miles.

Due to the high number of applicants, preference will be given to those who both live and work in Derbyshire, are new or emerging businesses and who have not received a Derbyshire Arts Partnership marketing grant previously.

On many of the bigger business issues, Bank of America elected to follow the MBNA methods it had long admired - from its partnership marketing expertise to its aggressive debt collection techniques and reliance on high fees.

In 2006, Dan Belmont joined Millsport as president, replacing Howard Jacobs, who left to join Millsport client XM Satellite Radio as SVP of strategic partnership marketing.

Mr. and Mrs. Schroeder work at the American Express Company in New York, where the bride is a marketing manager in the small-business services division and the bridegroom is a director in the partnership marketing group.

Basche moved to chairman of Millsport and chief relationship officer for The Marketing Arm, while Millsport founder Jim Millman ended his association with the company to launch an agency called Partnership Marketing Connection (PMC).

The Cabinet Office Guidance on Sponsorship & Partnership Marketing, commissioned by Cabinet Office and written by COI, is designed to assist departments on the propriety of delivering campaign activity in partnership with organisations from the private and public sectors.