customer relationship marketing

And such efforts - known as customer relationship marketing or loyalty marketing - are a crucial component of campaigns by advertisers during tough economic times.

The eCRM or electronic customer relationship marketing concept is derived from e-commerce.

They will handle assignments in areas that will include off-line and online advertising, direct marketing, brand development strategy, public relations and customer relationship marketing.

Jeff Caponigro, a spokesman for InterOne, said the agency would now concentrate on "customer relationship marketing," which includes data base marketing and retail intelligence groups.

Lowe, part of the Interpublic Group of Companies, is combining agencies specializing in interactive, direct and customer relationship marketing under the name Lowe Live.

Implementing a Customer Relationship Marketing (CRM) system in Special Libraries in Sri Lanka.

The agency was also responsible for the Guinness customer relationship marketing program, which won a Gold Award in the direct category at the Cannes Lions in 2005.

J. Walter Thompson, part of the WPP Group, is expanding a division specializing in customer relationship marketing services like direct marketing, effective Jan. 1.

"At some point you realize you can't cut your way to greatness," said John Freeland, the global leader of the customer relationship marketing practice at Accenture in New York.

Merkle Group Inc. (also called "Merkle") is a privately held customer relationship marketing (CRM) agency specializing in data-based marketing solutions.

Draft FCB will create Kmart campaigns for television, radio and magazines and also handle tasks like producing ads aimed at regular Kmart shoppers, known as customer relationship marketing.

"Volvo has had for a long time a strategy of using new media," said John Neu, manager for customer relationship marketing and e-business at Volvo Cars in Irvine, Calif.

Michael Brzozowski joined the New York office of DraftFCB, part of the Interpublic Group of Companies, as executive vice president and director for customer relationship marketing, a new post.

Mr. Gougion had been marketing manager for the infant care division at Nestlé, Glendale, Calif., where he managed the customer relationship marketing programs for the company's "very best baby" Internet efforts (verybestbaby.com).

To that end, Microsoft is consolidating what Mr. Kahan described as "the vast majority" of its customer relationship marketing assignments, for divisions including home entertainment, servers, software and its MSN Internet service.

On March 29, 2011, Merkle Inc., the nation's largest independent customer relationship marketing agency, acquired IMPAQT to mark the first combination of CRM and Search Marketing among existing competitors.

Among those tasks, Mr. Jeary listed customer relationship marketing, which is aimed at persuading loyal consumers to keep buying brands they already like, and at creating campaigns centered on corporate social responsibility to burnish images as well as sell products.

"We've never had such a credit card before," said Peter E. Murphy, senior executive vice president and chief strategic officer at Disney in Burbank, Calif. "It's part of the increasing levels of sophistication in our customer relationship marketing efforts.

The "Ask Dr. Z" campaign included television, radio, print, online, in-dealership and customer relationship marketing media components and aggressive marketing tactics (mobile billboards, aerial banners, street teams), as well as targeting the NASCAR fan community.

Wilms worked with the Bertelsmann AG as Sales and Marketing Manager, Managing Director of Sales and as Managing Director, with responsibility for customer relationship marketing, e-commerce, joint ventures and business development.

And True North Communications in Chicago acquired the Opus Group in Basingstoke, England, a customer relationship marketing agency, and Datamidia in Sao Paulo, Brazil, an agency specializing in digital and database communications.

An Omnicom unit named the InterOne Marketing Group in Troy handles customer relationship marketing and another, Merkley Newman Harty in New York, creates American Mercedes-Benz ads for DaimlerChrysler.

The size of Omnicom and its other assignments from DaimlerChrysler, like customer relationship marketing for the Chrysler Group, were "very important to us," he added, particularly "in thinking where do you want to be down the road, 5 years from now, 10 years from now."

Sirius Satellite Radio in New York is consolidating marketing communications assignments for its estimated $100 million account at World Group agencies after working with one, MRM Partners in New York, for direct and customer relationship marketing tasks.

"Our advertising theme, 'New doors opened,' is about discovery, and there's a buzz factor to something like this," said Linda Perry-Lube, the e-business and customer relationship marketing manager at the Lincoln Mercury division of the Ford Motor Company in Dearborn, Mich.