In general, products are expensive but compete through high quality.

With such knowledge and given that 17,000 new products compete for space every year, retailers have found another source of profits.

"We think that our products can compete with the Europeans," he said.

Differentiation, in which products compete by offering a unique combination of features.

Cost, in which products compete to offer an acceptable list of features at the lowest possible cost.

Such products are competing with ready-to-go meals at grocery stores and traditional fast food.

As a result, many products could not compete against conventional products.

When it comes to universal identity, few products can compete with the Superman image.

Thailand is drafting policies to help local products compete with imports.

The next form is substitute competition, where products that are close substitutes for one another compete.