In the United States, national and local media both serve major roles in sports broadcasting.
According to the agency, the digital media serve several functions for the 80 million Americans born since 1977, the largest generation in the nation's history.
The media serve as toys for these young people but also provide developmental challenges.
Then you realize individual life, media, and the lives of the students are serving very different purposes.
An alternative view, which I believe is valid, is that the media indeed serve a "societal purpose," but quite a different one.
The bad news is that most media in any country are serving as pressure group magnifying their government's performance on minor things.
In a democratic society, the media can serve the electorate about issues regarding government and corporate entities (see Media influence).
Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Only media that are mindful of the moral dimensions of today's conflicts truly serve the public interest.
Chinese media considered Lin served as a shining example for star-turned-producer.