By tailoring programs to individual segments, marketers can make efficient use of marketing resources.

Like Champagne, Cognac is a corporate drink, with tremendous marketing resources behind it.

Webmaster Report offers some marketing resources on the Web.

Their main duty is managing available marketing resources to create a more effective future.

A few small start-ups, without the marketing resources of a major publisher, had offered authors a similar 50-50 split.

Under this scenario, network providers benefit from a pre-established customer base and the developer's marketing resources.

The objective of awarding a large amount of prize money is to provide the winner with quality production and marketing resources.

An organization's marketing resources aim to identify, communicate with, and deliver value to its customers.

"The company will be competing against entities having much greater financial, technical, personnel and marketing resources," the company said in a recent filing.

Lacking the huge marketing resources of these companies, some small players are resorting to more dubious techniques.