marketing resource management , MRM (Abkürzung)

Recently, however, Marketing Resource Management systems have become available to plan, track and measure activities and costs as an embedded part of marketing workflows.

Analysts first identified Aprimo as a leader in marketing resource management (MRM software) in 2002.

Michael Doernberg, chief executive at SmartPath, becomes vice president and general manager for the marketing resource management group at DoubleClick.

A. You can try several tactics to nudge them to perform before you approach their boss, said Holly Garcia, 39, director of marketing resource management at Hewlett-Packard.

Recently, some software vendors have begun using the term "marketing operations management" or "marketing resource management" to describe systems that facilitate an integrated approach for controlling marketing resources.

Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management.

On December 4, 2012, Infor announced it acquired Orbis Global, which sells SaaS-based marketing resource management software.

(2009) Gartner: Now is the time to buy marketing resource management (MRM) software SearchCRM.com.

The Marketing Resource Management (MRM) industry, including software vendors with integrated solutions who provides the software infrastructure to assist organizations with their Marketing Operations Management.

Shaw incorporated new features into the Kestnbaum approach, including telephone and field sales channel automation, contact strategy optimisation, campaign management and co-ordination, marketing resource management, marketing accountability and marketing analytics.

Encode ApS is a Danish provider of Marketing Resource Management (MRM) Systems to some of the largest global advertising agencies, manufacturers and retail chains within the international business community.

To this end, a class of marketing application known as marketing resource management (MRM) which 'sits above' real-time marketing, began to emerge during the early 21st Century, albeit in a fairly bespoke and implementation-specific guise.

EMM consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more.