It also has a lucrative marketing partnership with America West.

The plan had been the cornerstone of a marketing partnership announced in April.

Since 1993 they have had a marketing partnership that includes making American frequent-flier miles available to Reno Air passengers.

Faiza is also responsible for the communication of policy positions through marketing, advocacy, partnership with policy makers and the media.

Last month, it said it would enter into a marketing partnership with Alaska Airlines.

Airlines generally describe this as a marketing partnership, because they do not share revenue from the flights.

Shue's experience in fundraising and the formation of strategic marketing partnerships allowed the team to create a groundbreaking business model for the film.

And today, it will announce a marketing partnership with Madison Square Garden.

"Or have we grown so comfortable with our position in the back seat of the marketing partnership that we've forgotten how to drive?"

The parties described their agreement last month as an "integrated marketing partnership."