But Mr. Jordan's film has the cleverer gimmick.

Centering the story on a female psychiatrist may have seemed like a clever gimmick, but to David O. Selznick, it was more than that.

Of course, pseudo scientific claims also make great advertising copy - that's not to say these products are just clever gimmicks.

They're liars, using clever gimmicks and illusions to confuse you.

The game's clever gimmick is also its biggest inconvenience.

But what "3001" needs is not more clever gimmicks but a mystical soul, and that it sorely lacks.

Enough fans took advantage of that clever gimmick that the song showed negative sales this week.

The film's screenwriters conjured up a very clever gimmick when they decided to revamp a favorite 60's television show.

The olios mainly depend on the performers' strengths; they may also use a clever "gimmick" or surprise.

Blattmachr took this clever gimmick and supersized it.