In 2009, the station changed its branding to Wild 92.3WT.

While the programme made extensive of various news channels, several had changed their branding and presentation before December 2003.

At midnight on the morning of 2007-09-19, the station changed its branding to "Hippie Radio 101.1".

The station changed its branding to Eyewitness News in the early 1990s.

In the late 90's, the station changed its branding to "Beaver 103."

At the same time, the station changed its branding to "Power Country 104.9."

This became the third station in Montreal for the late 2000s to change its branding.

On January 10, 2013 the station changed their branding to "98.7, The Bull".

On 24 May 2007, the network changed its branding to a similar look to ones one used during 1999-2005.

Although owned by Clear Channel at the time, the station changed its branding to "Local 12" in 2003.