Teams need to develop a complete advertising package including the strategy, creative aspect and the media plan for the brands assigned to them.

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These would include joint advertising packages involving both companies' golf magazines.

Ms. Singer also avoids the word in her advertising package.

That so many fashion magazines are under one roof will carry significant weight while publishers negotiate advertising packages.

Marketers are being offered advertising packages by the new teammates with print, television and Internet components.

Executives said yesterday that the company no longer saw the need to push such advertising packages.

Rather, it is part of a paid advertising package.

He predicted that magazines would flourish by selling advertising packages in tandem with cable television companies.

Instead, the company is likely to include information about the fund in monthly advertising packages mailed to distributors.