package advertising

Medical students want to treat future patients using modalities supported by the best existing clinical evidence, not carefully packaged advertising.

Despite the separate music format and branding, Choice was marketed to advertisers as part of the Galaxy network for package advertising deals.

The company already packages advertising for its DVD rental service with the DVD players it sells.

In tracking the public mood and taking positions and packaging advertising based on that mood, politicians and their consultants are reinforcing the disenchantment.

Likewise, NBC expects some Telemundo advertisers that have not bought time on NBC to be persuaded to do so if the network creates packaged advertising programs.

Multi licensing is used by the copyright holders of some free software packages advertising their willingness to distribute using both a copyleft free software license and a non-free software license.

Being the only women's book at News America Publishing hurt the old Mirabella, and some analysts think there is potential now to team the product with Elle for package advertising deals that are considered essential to business.

While the commercials in Spot Runner's general catalog can be purchased and personalized for as little as $499, packaged advertising campaigns for Martindale-Hubbell's firms will start from $10,000 to $50,000, including air time.

He said that because of a recent trend toward packaging advertising accounts across groups of affiliated stations, the two best ways a station owner can compete is to buy stations and consolidate or to sell stations to other group owners.

"CBS quickly sensed it had a deal that wasn't working and started packaging advertising in a way that devalued the prices baseball was sold at in the marketplace," said Ken Schanzer, TBN's president.

Advertising agency executives said the changes seemed intended to make it easier to package advertising in groups of magazines or in magazines in conjunction with other media owned by Time Warner Inc., the magazine group's corporate parent.

The Walt Disney Company wanted to keep "Monday Night" on ABC and get all Sunday night games for ESPN, to lock up football on consecutive nights for a full season, to increase cross-promotion and better package advertising.

"We're hopeful we've bottomed out," said John F. Sturm, president and chief executive at the newspaper association in Vienna, Va., "but at our annual marketing conference this week in Washington, our whole focus was on revenue-generating ideas like special programs to package advertising to make it more attractive to smaller advertisers."