"It's what the yuppie parents can relate to," said Bruce Binder, vice president and men's fashion director.

That was a big selling point; yuppie parents believed in expensive education.

The targets of the satire in Eric Coble's overzealous black comedy are yuppie parents, the striving and competitive couples who will stop at nothing to give their children an advantage.

In fact, Ed Zwick's show about yuppie parents is proving more popular with the young'uns than his show about yuppie kids, My So-Called Life .

On a somewhat more serious side, his character comedy has a bracing satirical edge, and his spoofs of yuppie parents instilling competitive values in their children have an especially nasty-accurate ring.

She rails against doctrinaire feminists, yuppie parents, stay-at-home moms, political correctites and wives who won't put out.

Says an industry consultant: "It seems to be for guilty yuppie parents who work all the time."

He discusses the don't ask-don't tell routine of day care centers, where overworked staff and yuppie parents ignore the children's unhappy days.

Until now, video cameras have sold chiefly to yuppie parents, eager to record their newborn's every move.

Among yuppie parents, those young urban professional couples of the educated middle class who form the prime market for child-raising advice, there is a sense of confusion, if not crisis.