The car was most successful with young, female buyers, they found.

These young buyers do not wait until the prices are marked down to spend their money.

"Now they are gaining a real following among younger buyers."

"You'll see us very much going after the young urban buyer," he said.

It is, in a way, but its economy and size will also attract younger buyers.

It is for younger buyers, often in their older teenage years.

Hopefully, this will mean low cost or possibly even free cover for the young buyers that the Up!

The strategy is to appeal to young buyers and to stake out that end of the market.

"Today's young buyers are focused on themselves and their pals," he said.

It said the car would be aimed at younger buyers, one reason for the moderate price.