Still, beer's growing popularity among young Italians has not gone unnoticed by the wine industry.
He had some roles, but they were the tired bits that the masters of pop culture reserve for young Italians.
And his son was made an associate professor in cardiology aged just 31, one of the youngest Italians to gain such an appointment.
Energy and housing costs are high, and young Italians often live with their parents into their 30's for the lack of desirable jobs.
For young Italians, however, unions increasingly hold little appeal, as smokestack industries yield to service-based economy.
(Imagine young Italians making love in heavy cotton gloves and veils.)
He was referring to old-fashioned mail and implored young Italians to free themselves "from the dictatorship of the cellphones."
Thousands of young Italians marched through the center of Rome today to protest proposals to make personal drug use a crime, organizers said.
Military service, much maligned by young Italians, lasts for 10 months for those not entering civil service.
Wearing a confetti-patterned sundress of a type much loved by sophisticated young Italians in the early 1950's, she is the consummate provocateuse.