To many in the design world, that's exactly what she is.
He started his career in advertising but felt the need to move into the design world.
What the company buys, she said, is news in the design world.
"That doesn't make me very popular with the design world," he said.
Mac has been slowly moving away from the professional design world for years.
Content creation has been slowly moving away from the *professional* design world for years.
The investigation shocked the design world when it came to light.
Lupton also began writing many hands on books about the design world.
The design world may be sorry to see him retreat, but many colleagues are not surprised.
There, he was prolific but quickly forgotten by the international design world.