"With malls and big-box stores around us, our job is to figure out what would work here," he said.

With office buildings, highways, malls and the Braves in first place, who needs culture?

But, with few new malls being built these days, urban areas are among the only locations still ripe for growth.

He said the company was working with malls, where most of its shops are located, to insure that the campaign goes smoothly.

"The real problem with dead malls isn't that they're dying," he said.

There, backwoods smarts can't help him with malls and town girls.

City officials say people are confusing their mall with other malls.

Beyond real estate and venture capital, another part of the problem for the British is that they are not used to dealing with malls.

"Many local businesses close after a year or so; it's hard for them to compete with malls and big stores," she said.

Tehran's retail business is growing with new malls and shopping centers being built.