The answer to that question is everything that's wrong with hockey.
Reimer's first brush with international hockey came near the end of the 2005-06 season.
Most of them are more familiar with hockey, baseball and football.
With hockey in Canada, you are talking about the reputation of your country.
Then there is the effect of being associated with hockey.
Make no mistake, though - after nine years with hockey, we're real fans now.
The event is played with traditional hockey apart from a few variations in the rules and regulations.
He became obsessed with hockey at an early age, playing the game nearly every day.
"Our company has been involved with hockey through Goofy and cartoons," he said.
The issue is the level of engagement people have with hockey.