It's the secret of his popularity: His whole persona is structured around doing stupid adolescent things, and yet people still warm to him.

His whole public persona was built around this idea of silent Cal.

Maybe there's a whole different persona under that icy exterior.

But of course, part of my whole persona was to be shameless.

It does not come quite free, but at $65 a year ($50 for the elderly) you can get yourself a whole new persona.

His whole persona used music and words to communicate.

Also her whole persona - the way she's presenting herself makes her look hip.

"I can't take my whole persona as a singer back then very seriously," Mr. Plant said.

When young people around here are touched by violence, it changes their whole persona.

"Her whole persona is apolitical," Torie Clarke, the campaign spokeswoman, said last week.