Sometimes this value can be considerable, particularly for well-established and popular brands.

Birds eye has acquired many well-established brands, some of which are distributed regionally and not nationally.

Target also partners with well-established national brands to create exclusive collections for its stores.

The well-established brands still look to be typically twice the price though they are coming down.

It's the classic situation when you have a well-established brand and some brash upstart comes into your category.

In addition to purchasing name recognition, companies buying well-established brands also get access to or control of broad-based distribution networks.

Nicholson attributes the survival in both cases to the value of a well-established brand.

Telephone companies have well-established brands and have been reliable providers of voice calls for decades.

It's a classic case of what often happens to really well-established, highly recognized brands.

Founded in 1973, it is a highly successful and well-established high-end European audio brand.