Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website.
A new visitor is not an individual; it is a facet of the web measurement.
The federal government has guidelines on the use of persistent cookies related to web measurement and tracking.
Guidance for using web measurement and customization technologies to improve the Federal Government's services online.
These third parties may use web measurement and customization technologies (such as cookies) in conjunction with the provision of this content or functionality.
USA.gov provides instructions for "opting-out" of web measurement and customization technologies, through disabling cookies on your web browser.
Users who do not wish to participate in these web measurement and tracking activities may visit this page for instructions of how to opt-out.
Opting-out of web measurements will still permit users to access the full website, with all included information and functionality.
In order to optimize your experience and provide statistically accurate data about how you use our web site, we use web measurement and customization technologies.
This site may also use session cookies to provide salient session-related information and to enable product-specific functions not related to web measurement and tracking.