Mr. Schornstein said he believed that this was the first time a men's wear company had directed all its advertising at women.

He has resurfaced with Canterelli, a women's collection produced by the men's wear company of the same name.

The clothes and other items are provided by an organization of more than 200 children's wear companies in the United States.

Women's wear companies are more sensitive to the whims of fashion and may produce four to six lines a year.

Men's wear companies present two to four lines a year, and children's wear firms typically present three to four seasonal collections.

She was surprised when Descente, a Japanese athletic wear company, approached her about the team uniforms.

The three-year-old $50,000 prize is sponsored by the museum and the men's wear company.

The center will be competing with a building one block away, at 112 West 34th Street, where scores of children's wear companies operate showrooms.

It has been the same for hundreds of men's wear companies.

"While most men's wear companies are flat, we expect 20 to 25 percent sales increases," he added.