It so happens that they like to wear Gucci.

At the time, "no one would dream of wearing Gucci," said Dawn Mello, then the company's creative director.

Yet he has also been known to wear Prada and Gucci.

She was also featured wearing Gucci in Hilary Duff's music video Stranger.

"There are guys now who will say, 'Oh, I only wear Saint Laurent and Gucci."

These days China's leading avant-garde artists have morphed into multi-millionaires who show up at exhibitions wearing Gucci and Ferragamo.

Kate Moss wears Gucci.

"I don't think it's relevant to their lifestyle or budget for teens to be wearing Gucci or Prada," Ms. Astley said.

Some of these writers claim to be democratizing fashion commentary, aiming at readers less likely to wear Gucci than Gap.