Compared with data collected before new regulations took place, children now watch more commercials of a shorter length.

"At least I know they watch commercials," Jordan said later.

The worst news is that no one watches commercials anymore.

If no one watches commercials, then there is no commercial television.

It is starting a research division to sell data about how its 4.4 million users watch commercials - or, more often, skip them.

This raises issues because children can see the same content that they are blocked on regular shows while watching commercials.

Of course, offering an opportunity to watch commercials more than once works only if they are worth watching the first time.

Watching commercials now that date from the early days of television is more entertaining than looking at just about anything currently on the tube.

You can do this while watching commercials, waiting at red lights nobody will know.

If I wanted to pay money to watch commercials, I'd buy cable again.