But it would have to be ad-free, not like the satellite TV channels which charge fees to watch ads, and content.

I'm happy to watch ads that remind me of my knowingness, if they're clever.

The new ratings estimate the number of people, on average, watching ads over the course of a program.

The first is: How do you get people to watch ads when, with the press of a button, they can eliminate them?

I will watch ads if I get the media for free.

As long as we require children to sit in a classroom until age 16, they ought not be required to watch ads.

"It's about consuming advertising at your own pace, and the microsites are almost like portals for watching ads."

Whether audiences of large enough mass will watch videos and ads on the devices, however, is far from clear.

Consumers might need to be paid to watch ads, he added, or "might put up with advertising" only if it was "of enough interest."

The only people who watch ads are the ones who make them.