Buick says the Regal is intended for baby boomers with families who want style and performance.

"I understand the luxury thing, but people in our age group want style."

"The contemporary collection is easy, comfortable and designed for women who want effortless, sophisticated style at a great value."

She wants and needs high style, high quality, fashion-conscious clothes that can last for more than one season.

Then I come up with a painting of exactly what they want: size, color and style.

What do you mean, you want handling and style as well?

If you want dynamic style in a small space, we have some big suggestions that can help.

"If I want style, I'm probably going to go with a sports car."

"The consumer today wants either great value or great style," he said.

"It's obvious that across the country people want style."