People with poor basic skills are vulnerable consumers and they're often excluded citizens.
But as sales increase, there is concern that marketing preys on vulnerable consumers.
These variations of the "average consumer" test are intended to provide additional protections for vulnerable consumers.
On the question of vulnerable consumers, this is an issue of some complexity.
As others have said, there are still concerns about the definition of vulnerable consumers.
I welcome the inclusion in the new legislation of special measures for protecting vulnerable consumers.
I voted in favour of more effective protection for vulnerable consumers.
It also indicates that the EU is serious about meeting the needs of the most vulnerable consumers.
One idea floated has been the introduction of a cap on borrowing costs in order to protect vulnerable consumers.
"many poorer and more vulnerable consumers would struggle to access legal credit sources at all."