It meant firing many veteran executives who were unable to adapt to the quickened entrepreneurial style Goodrich has adopted.

Aiding the connection, Charles A. Baker, Liposome's chairman and chief executive, was a veteran executive of Pfizer, with several years in product licensing.

Because of the increase in turnovers, the veteran executives see youth appealing to clubs for economic reasons.

His counterpart was Mike Babcock, a first-year coach who works for Bryan Murray, a veteran executive who is in his first season as general manager here.

Under the reorganization announced yesterday, Microsoft has been divided into five separate divisions, and two veteran executives have been named to head its troubled on-line operations.

Yahoo, meanwhile, moved a veteran executive from its headquarters in Sunnyvale, Calif., to take over as chief operating officer of its research center in Bangalore.

But Mr. Guber, apparently confident of Sony's support and restless and wanting to bring in a friend, has now moved to replace the veteran executive.

A number of more veteran executives rue the emphasis on slick presentation and ever-more-elaborate menus.

This move shifted corporate culture and agitated veteran executives who believed that Chrysler's reputation as "the engineering company" was being destroyed.

If the Mets decide to seek a new general manager, two veteran executives are unemployed.