There's a business advantage, in terms of vendor lock-in.
The main goal here is to avoid a vendor lock-in for users.
There is no vendor lock-in complicating a change of platform or vendors.
If vendor lock-in disappears and prices drop another buck or two, then current titles will join the list.
That action is called vendor lock-in, and can be used to make a monopoly.
In the 1980s and 1990s, public, royalty-free standards were hailed as the best solution to vendor lock-in.
I just love vendor lock-in - everything's working flawlessly and with superb integrity.
It also increases the risk of a vendor lock-in.
This has been described as a problem of vendor lock-in.
In other words, this is a classic case of vendor lock-in.