If so, it will be the only privately owned business, outside the cheap souvenir trade, to make use of the Queen's likeness on its products.

Woods's biggest gripe concerns the use of his likeness, most often photographs, for advertising purposes, connecting him to companies that he does not have a relationship with.

Another version, though, states that he wanted to be paid for the use of his likeness.

But the rights issues surrounding fans' use of an artists' likeness or image could still prove daunting.

Years ago, the cavalier use of a star's likeness would have been blasphemy in some circles.

"The use of my likeness in your ads could leave the impression that I am backing your candidacy," he wrote.

Initially, Scottie Pippen was left out of the game due to the inability to secure use of his likeness.

The law prohibits the use of a person's likeness, without consent, "for advertising or for purposes of trade."

These days, skateboarders are dealing with issues like protecting the use of their likeness for profit, or getting a cut of the merchandising income.

Mr. Cammarata brought his claim under a New York law banning the use of a person's likeness for commercial purposes without written consent.