"We're just doing what a lot of churches have started to do, using marketing to reach a new generation," he said.

I'd dive below the line and use direct marketing for this one.

It is the corporations using direct marketing that make me feel spied upon.

United Way is also considering more fund-raising in small businesses and using direct marketing.

Using appropriate marketing will ensure that your business' products or services reach their ideal customers.

The question is whether they can use marketing to activate a market.

Imagine what Superman could have done if he had used viral marketing.

They're attempting to use language and marketing to promote this as something it isn't.

The filmmakers used viral marketing to attract attention to the movie.

As a result, using the Internet, e-mail messages and direct marketing instead will be vital.