In addition to the threat of using such ads, the campaign also plans legal actions, including lawsuits and raids on contraband Olympic merchandise.
But many other companies are using cost-per-action ads in different ways.
But the Republicans have used paid ads for an often contentious dialogue.
Clifton's notes state the data was compiled using classified ads and media reports.
Tests using ads intended to take advantage of the new tools found that number jumped to 5 percent to 8 percent, he said.
My early work was done using personal ads, a crude tool (although state of the art in 1995).
Both candidates for mayor are using foreign-language ads to broaden their reach.
This is not the first time that Silicon Valley has used ads to try to win the public's favor in the midst of a conflict.
Slim-Fast will continue to use hard-sell testimonial ads along with the new campaign.