So the new campaign, which begins next Monday, will urge tourists in television commercials, print advertisements and direct mail to "Feel the wonder."
He used his radio show to urge tourists and natives alike to sample the weekend's events.
Each day since the strike began, between 10 and 30 strikers have stood outside the museum, holding signs and urging tourists not to visit.
"Stay in North Dakota," billboards urge tourists.
The theme of the campaign, with a budget of more than $2 million, urges tourists as well as native New Yorkers to "Get close.
Increasingly, city officials and foreign embassies are urging tourists to beware in Madrid.
The mayor and the health commissioner urged city residents and tourists not to be apprehensive about visiting the park after the pesticide treatment had been completed.
Some human rights groups have urged tourists not to visit Myanmar, the former Burma, to avoid providing financial support for the ruling military regime.
It is urging tourists to boycott Botswana and has written to trade partners urging them to think twice before booking our safaris.
Its opponents are urging tourists to stay away, part of a broader call for an economic boycott.