The applicant makes exaggerated or untrue claims, such as having won prizes or other recognition.
Smithfield's lawyers wrote a letter saying that the film was defamatory and included untrue claims.
He accused them of being "vested interests" that were peddling "deeply misleading and simply untrue" claims.
So are these claims wildly untrue?
A dangerous claim if untrue.
It can't be that difficult to ensure that comments are genuine and any untrue claims should stand out like a sore thumb.
Unless an applicant has a satisfactory explanation, his credibility will be reduced if untrue claims are made on his behalf by his agent or representative.
In the meantime, when Apple's marketing team goes around making untrue claims about performance, they make the company look like liars, not innovators.
A journalist who strives for objectivity may fail to exclude popular and/or widespread untrue claims and beliefs from the set of true facts.
He claimed his Conservative opponent had denied as 'simply untrue' claims that the Government had cut the training budget.