He took an obscure, unknown candidate and elected him governor over a well-known incumbent or favorite.
Some blamed voter confusion for his loss, as there was an unknown candidate named "James Green" who received 4,273 votes.
For a relatively unknown candidate, he thinks that will be more important than ever this year.
Some top Republicans believe a primary could help an unknown candidate win needed statewide attention.
Winning 63% of the vote, Robinson won a May 2 primary against two relatively unknown candidates.
Barbara was virtually an unknown candidate whose sole visibility was the arts center.
His four opponents, unknown candidates with little popular appeal or support, each received about 2 percent.
Three other largely unknown candidates shared a surprisingly large 41.8 percent of the vote.
With mostly unknown secondary candidates, Steele received 87% of the Republican Primary vote.
Besides, an unknown candidate can succeed by this retail route only if there's no nationally known candidate.