An example - consumer may be suspicious of a tobacco company that undertakes a campaign to prevent underage smoking.

Focusing solely on underage smoking seems an indirect way of fighting tobacco.

If anything, the new law will encourage underage smoking.

But both studies suggested that fairly simple public policy changes might significantly reduce underage smoking and drinking.

Increased financial support for the fight against underage smoking.

"But it offers a real chance for reducing underage smoking."

"What is your company doing to combat underage smoking?"

It would have no impact whatsoever on underage smoking.

Outside of the United States, however, the growing social and political taboo against underage smoking is usually far weaker.

There is also little reason to believe that restrictions on advertising and promotion would reduce underage smoking.