AN unconventional campaign for a nonbutter spread is unusual for the way the ads will be served up.

Liu began an unconventional campaign against the French, with success.

His unconventional campaign confounds the experts and challenges the established insiders.

The chairman was not alone in his criticisms of Governor Brown and his unconventional campaign.

These tactics are used today for unconventional military campaigns by small guerrilla groups.

An unconventional $40 million campaign for 7Up that was considered crucial to improving its image and sales among consumers aged 12 to 24 is being changed.

Therefore the only solution to the problem was to launch a wholly unconventional campaign.

"It's been an unconventional campaign from the beginning, and it's going to be that way from here on out," he said.

As to any war plan itself, the military expects to be asked for a more traditional approach than the unconventional campaign in Afghanistan.

Stenvig ran an unconventional campaign for mayor that relied on limited funds and volunteer labor.