umbrella brand

It is a type of family branding or umbrella brand.

In 2002 "café+co" became the umbrella brand for the group as a whole.

It is easy to identify the new brand in the company under umbrella branding by the customers.

Promotion is very cheap and easy for products falling under umbrella branding.

Some factors which may influence the impact of umbrella branding are:

Consumer's experience in one category may affect their quality perception of another product or service falling under same umbrella brand.

The degree of commonality among the products falling under umbrella brand for same usage by customers.

Bucher Hydraulics became the company's umbrella brand name in 2001.

Future Cinema is the umbrella brand which incorporates other cinema and live events companies.

"I think it all fits," he said of the plans for the Montblanc umbrella brand.

Sansui is thus a mere umbrella brand at present.

Oh good, that's exactly what Microsoft needs: another umbrella brand for a bunch of tangentially related services...

Belle Rock Entertainment is the umbrella brand for a group of online casinos and poker rooms.

The "Kögel" brand took over the function of an umbrella brand.

An umbrella brand (or family brand) is where a group of products possess the same brand name.

Transmission Grid Analytics is the latest umbrella brand by Commonwealth.

Also, if there is negative publicity for any product or even new product it can affect the other brands under umbrella branding.

Umbrella branding generates savings in brand development and marketing costs over time and can create advertising efficiencies.

Rightline Gear markets their products using a family branding or umbrella branding approach.

Most of these products are sourced from reputed suppliers and sold under the 'Uttam' umbrella brand.

The company had multi-locational manufacturing facilities, and a broad product portfolio under an umbrella brand - Nirma.

Under these umbrella brands there exists a whole range of different holiday operators catering to different markets, such as Club 18-30 or Simply Travel.

However, in 2003 it decided to bring all its lubricants & grease products under a single umbrella brand - MAK.

Almus is an umbrella brand for the wide range of lower cost generic medicines, which was initially launched in the UK in 2003.

It also supports 78 sports teams through its Athletic Union branch and 31 Performing Arts societies grouped under this umbrella brand.