family brand

"This is about building a family brand and stretching it out."

A feeling man, certainly, with the memory of lost friends and family branded on his soul.

"My goal is to build a stronger family brand name and expand the current audience."

It is a type of family branding or umbrella brand.

After his father's death he worked with his brother John to continue and grow their families brand.

The company presents itself as a family brand that offers comfortable, high- quality shoes for every age group.

If a line of products is sold with the same brand name, this is referred to as family branding.

He came to 45th Street recently to talk about how he and his cousins have set out to upgrade the family brand.

This is because family branding allows them to leverage the equity accumulated in the core brand.

An umbrella brand (or family brand) is where a group of products possess the same brand name.

But he had the distribution rights to the family brands, and he was well conn-ted' with other distillers, as a result of his recent activities.

Rightline Gear markets their products using a family branding or umbrella branding approach.

Related examples include distribution of different types of products, product bundling, product lining, and family branding.

"A family brand."

Mandolin Family brands include: Kentucky, Rover, and Trinity College.

Banjo Family brands include: Gold Star, Rover, and Saga.

The greater a company's brand equity, the greater the probability that the company will use a family branding strategy rather than an individual branding strategy.

De Rosa is the family brand of Ugo De Rosa.

"People have come in with no cattle or horses and filed their family brand," said the Deputy County Clerk, Casey Wallace.

Tropical Sno is a retail brand derived from Pioneer Family Brands, Inc.

This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name.

Corporate brand, umbrella brand, and family brand - Examples include Virgin Group and Heinz.

The four Oliva siblings, the great-grandchildren of Melanio Oliva, remain actively involved in the family brand.

Bean Pole's "Total Family Brand Strategy" has allowed it to expand into new demographics, and today the brand is set to enjoy new success overseas.

Vida Vacations replaces the previous resort family brands Grupo Mayan and Mayan Resorts.