Among the ultimate losers are book shoppers themselves.
And the ultimate losers may be computer users.
If this happens, the United States will be the ultimate loser.
The ultimate losers, of course, are the powerless - the poor, the women and the children.
Unfortunately, until the Iranian people win the fight for their freedom from these 10th century goons they will be the ultimate losers in any confrontations.
It is not 35% of general practitioners who will lose out - our patients will be the ultimate losers.
The governor said, however, that he agreed on the necessity for the ultimate winner and ultimate loser to come together in the national interest.
The ultimate losers, though, are going to be the authors and the reading audience.
The ultimate loser may be the motorist, some gas station operators say.
The ultimate loser, he feels, must be the Army itself.