Having pretty much abandoned the little ones for the tween market, the writer really ought to change her name to Lauren Older Child by deed poll.

And we had acollection with Walmart at 12, which was the upper tier of the tween market.

My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.

Less than a year after the My Scene release, Flavas were launched in summer 2003 in a second attempt to appeal to the tween market and offer competition to Bratz.

Industry analysts say the 'tween market, defined as 8- to 12-year-olds, represents one of the major growth opportunities for the wireless industry.

The most recent work for Goldfish from Y.&R. Advertising, Ms. Redmond said, has been aimed at the so-called tween market, ages 8 to 12, as well as teenagers.

And Nickelodeon will enter the tween market in January with the half-hour musical series "Taina," about a talented Puerto Rican teenager.

It is intended for 9 to 12 year olds, that is, the tween market.

Tween Brands, Inc., formerly known as Limited Too, Inc. and Too, Inc., operates Justice and Brothers branded stores targeted towards the tween market.

The tween market has been defined by media like MTV, brand globalization, the increased amount of money controlled by children, peer pressure, and more separated families with guilt-ridden parents playing off against each other.