That was a bitter blow to the man who had turned Louis Vuitton from a small family business into an international brand.

Ms. Meyer, an executive compensation consultant who over the years has turned her name into a well-known brand, recently started a new consulting firm.

Valley Engineering turned the company into a brand of propellers.

Through advertising and marketing, he turned it into an almost iconic brand.

Now, though, the doctor's name has been turned into a brand and a Web site, DrSpock.com.

He put the Parmalat name on the cartons, turning an agricultural commodity into a brand.

No matter what they do, Levi's can't turn itself into an aspirational brand tomorrow.

More than a best seller, Steadman's book has turned into a global brand.

He was intent on turning his name and mystique into a brand.

The idea, hospital officials say, is not unlike that behind every consumer product these days: they want to turn the public hospitals into a brand.