Many of the truck buyers are younger and have grown accustomed to buying imported cars.

Some truck buyers have postponed their purchases, he said, but will eventually start shopping again.

It also offers some clues to the lessons Toyota learned from American truck buyers the first time around.

And Ford adds that the traditional thinking about truck buyers no longer holds, either.

Mr. Cronin said he did not know when truck buyers would receive their rebates or how many were waiting.

In the current competition for American car and truck buyers, Chrysler has been bloodied more than its rivals.

Improved engineering and handsome styling made it a popular choice among truck buyers in the 1940s.

That will not fit the campaign for truck buyers.

This innovation raised Dodge's profile among serious truck buyers who needed power for towing or large loads.

"But it shows that the Taliban are looking for the same qualities as any truck buyer: durability and reliability."