One difficulty, she said, was "how best to get the word out" without the support of a traditional publisher.

Such companies typically do not spend their own money on marketing, unlike traditional publishers.

But most writers (as traditional publishers know all too well) are a gamble.

It is going to be interesting to see how the traditional publishers react.

Funding for the game is raised by the community and the developers themselves, without the financial aid of a traditional publisher.

The traditional publishers will have to keep dreaming, at least for now.

"But I think a traditional publisher could do as well if not better for him."

"We knew that wasn't going to happen with a traditional publisher."

So what does the rise of self-publishing mean for traditional publishers?

These are fees the author has to pay directly, so there is still a cost advantage to going with a traditional publisher.