The law has already caught up with a few companies using trademarked terms just to get search hits.
SymbioCity is the trademarked term for Sweden's approach to sustainable urban development.
On the packaging of the game the trademarked term, "Ultimate Fighting" is shown in all capital letters.
However, the game does not include trademarked terms, nor potential profanity.
Canada's NVI is called the "Permanent" stamp, which is a trademarked term.
U-brakes (also known by the trademarked term "990-style") are essentially the same design as the centre-pull calliper brake.
The State of Utah proposed this in response to trademark owners' claims that online advertisers have abused trademarked terms.
In most of these cases, courts have ruled that traditional trademark law, as currently written, does not restrict advertisers' ability to use trademarked terms to trigger advertisements.
About 2,200 independent instructors using the trademarked term "Kripalu" pay training and certification fees.
Ravenchase is a trademarked and registered term of art for a type of adventure game or alternative reality game.