These are known by various trademarked names, such as dansneakers.
Applicants must show that the domain they are applying for is related to their company, business, association or trademarked name.
Kismet is the trademarked name of a commercial dice game introduced in 1964.
Shop Rite, a trademarked name, is operated by different entities.
Ping-pong is a trademarked name for the game of table tennis.
They are sometimes called "Clown Doctors" which is a trademarked name in several countries.
It is also the trademarked name for the corporation which was formed to market it.
Except that it's not really e-Bay, since that's a trademarked name and a real business.
Sominex is a trademarked name for an over the counter sleep aid.
This distinguishes them from the trademarked names that have been registered for private use.